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News and commentary on motor parts and accessories ecommerce

Mistakes brands make on ecommerce marketplaces

Marketplace platforms allow businesses to increase their revenue by acting as middlemen and pairing buyers with sellers. To get the most out of the marketplace opportunity, brands and retailers need a clearly defined customer proposition, …

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The story so far in the Automotive Aftermarket

“This year the automotive industry recovered from a seemingly impossible collapse in the immediate aftermath of the pandemic. The industry has brought back nearly 80% of the jobs lost. Far better than most other sectors …

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Managing your Data, the right way

“When you develop your opinions on the basis of weak evidence, you will have difficulty interpreting subsequent information that contradicts these opinions, even if this new information is obviously more accurate.” Nassim Nicholas Taleb In …

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Channel conflict when going D2C

In our previous blog post, we discussed D2C (‘Direct to Consumer’) and its potentially biggest benefits. In this one, we explore the channel conflict which can occur when switching to a different channel. We argue …

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How Competition in Automotive Sales is Increasing

The entry of technology giants like Apple, Samsung, and Sony with huge amounts of funds into the Automotive industry has brought unprecedented challenges.  In the modern world of business, growth and ideas are of critical …

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