“Turnkey Multichannel Aftermarket” solution to be launched at Automechanika Birmingham by ecommotors

E-Motive, a leading provider of aftermarket ecommerce solutions and member of the Independent Automotive Aftermarket Federation (IAAF), will launch its ecommotors Turnkey Multichannel Aftermarket (‘TMA’) solution at the Automechanika Birmingham trade fair in June 2023.

The solution is a joint venture between E-Motive and Volo Commerce and aims to automate the end-to-end aftermarket ecommerce process for manufacturers, distributors, and resellers.
The ecommotors TMA solution connects key elements of the aftermarket process, such as marketplace, webstore, and data management, into an automated ecommerce system.

The solution will help resellers scale their business by streamlining their workflows and operations, while manufacturers can go live on marketplaces and webstores in a shorter timeframe, either selling directly or onboarding distributors and resellers to sell under programmes like Merchant on Record or Authorised Reseller.

ecommotors TMA suite, that will be presented at Automechanika this year, includes various features such as an ERP and management system, inventory updates and stock availability, multichannel listings (Amazon, eBay, OnBuy, etc.), B2C and B2B order placement, data and content management, and customer service (optional). The suite also offers brand protection programs.

“We are thrilled to partner with Volo and showcase our ecommotors solution at Automechanika 2023” stated Andrew Rowson, CEO, and founder of E-Motive. He adds that “the joint venture brings together expertise and experience to provide sellers with a comprehensive, turnkey solution that will help them automate their entire end-to-end process.”

At Automechanika Birmingham you can find ecommotors at stand S102.
Contact us to arrange a call or a meeting at the event.

About ecommotors

ecommotors provides the Turnkey Multichannel Aftermarket (‘TMA’) solution, dedicated to growing online business for brands, manufacturers, distributors and resellers of automotive parts, tools and accessories. ecommotors has over 25 years’ experience selling and managing motor brands on multiple online marketplaces and web stores. The management team grew the first £1m business on eBay UK in this category. This combination of expert services and robust, insightful technology is finely tuned to deliver safe, swift and sustainable ecommerce growth. ecommotors is an initiative of E-Motive Online and Volo Commerce, two companies with a rich history of delivering managed services and technology solutions to multichannel aftermarket ecommerce brands and resellers.

Who you will meet at stand S102

Andrew Rowson – our Co-founder and Head of Services at ecommotors.

Rowson started his retail journey at the age of 17, working at a FTSE 100 UK food retailer. With his passion he launched the business on eBay UK and then it became the first Automotive parts and accessories eBay UK seller to achieve £1m in sales.

With more than 20 years of experience and to meet the increasing demand from the automotive aftermarket around digitalisation and multichannel, Rowson co-founded ecommotors in 2020, which combines technology systems and services to offer a full, end-to-end solution dedicated to this category.

Paul Dilger – ecommotors Co-founder and Head of Platforms.

Paul is a 25-year veteran of sales, marketing and sales enablement. A graduate of Cambridge University with a North American MBA in Marketing and International Business, Paul has a track record of sales and marketing success with small, mid-sized and large enterprises, both private and public. In addition to carrying a bag and a quota, Paul has managed sales teams, marketing teams and is also an award-winning copywriter and communicator.

automotive

Aftermarket vehicle hybridization

After the shutdowns in the spring of 2020 and a slow restart in the third quarter, there was a boost at the end of the same year with increased demand and the need for inventory rebuilding. Since electrification is happening all over the globe and it’s growing at a rapid speed, new ideas, inventions, and also old “forgotten” ones are emerging and taking hold.

Amazon Prime Day and Brand protection – what is the right approach?

Previous Prime Days allowed brands to use the event to test out strategies and restock for Q4 shopping holidays. But unfortunately, from last year no such luxury exists. As Amazon does not reveal the exact date of Prime Day until a few weeks prior, brands are now choosing whether or not to invest in Prime Day.

Key countries and car manufacturers are absent in the global emissions agreement

The global agreement to eliminate emissions from all new cars by 2040 is struggling to win support from key countries and automakers.

Online Sales – How To Start Selling? part 1

Years ago, businesses wondered if it made sense to invest in online stores and if they would spend their time developing an ecommerce channel. Everyone was used to working in an offline environment through physical sites, and business growth opportunities included opening new sites or finding new partners (you can check our blog post “D2C – the argument for why most brands should prefer it”).

What is happening in the world of ecommerce?

We regularly hear or read how things are going more and more online, especially after the last couple of years ( you can check our blog post How the Pandemic Drives the ecommerce Boom ) and the metaverse, but are there any numbers to support the allegations?

AVOID DATA DECAY / BAD DATA

What is ‘Data decay’ (bad data)? This term refers to the degradation in the quality of data. The importance of collecting and managing your data is undoubted. But if you only store and don’t have a routine for updating and cleaning your data, then you’re not maximising your sales success. Like most things, data needs a regular clean and polish to keep it performing at its best.

The hidden war on the automotive front

“Sustainable development” and “climate neutrality”; these phrases will determine the future of the automotive industry. But doesn’t the future deprive us of choice?

Online Sales – How To Start Selling? part 2

It’s not a lie to say that starting an online store can be confusing. This is the second part of our two-part guide to help you in your path of growing. You can check the first part here – Online Sales – How To Start Selling? part 1 . In this part, we’ll cover sales through social networks, provide answers to some questions and more.

Energy insecurity is here and here to stay

With Russia providing 10-25% of the world’s oil, gas and coal exports, many countries, especially in Europe, are vulnerable. Gasoline prices in Los Angeles exceed $6 a gallon for the first time. Oil jumped to $122 a barrel last week after a storm damaged a pipeline from Central Asia to the Black Sea and Iran-backed Houthi rebels attacked Saudi energy facilities.

Guide to choosing the Right Software to Grow Ecommerce Sales part 1

Choosing the right technology that covers your specific business needs is often not a quick or easy task. While many favour one main sales channel, there is the argument for why most brands should prefer D2C and be diverse with their ecommerce presence.

Energy insecurity is here and here to stay

With Russia providing 10-25% of the world’s oil, gas and coal exports, many countries, especially in Europe, are vulnerable. Gasoline prices in Los Angeles exceed $6 a gallon for the first time. Oil jumped to $122 a barrel last week after a storm damaged a pipeline from Central Asia to the Black Sea and Iran-backed Houthi rebels attacked Saudi energy facilities.

The Automotive Aftermarket in 2023 and Beyond: Key predictions

The automotive aftermarket industry is one of the most dynamic and rapidly growing industries in the world, with an estimated value of over $1 trillion globally. As technology advances and the demand for new and improved automotive products continues to increase, it is important to understand the trends and predictions for the industry in the coming years. Here we are going to share some of the key predictions for the automotive aftermarket industry in 2023:

Managing your Data, the right way

In our previous blog post, we talked about Channel Conflict and we mentioned something of great importance – data is worth its weight in gold. Data’s importance can easily be compared to gold as data isn’t that valuable in its raw state.

Automated customer service – The What, The Why and The How

In our previous blog post, we explained why customer relations are important in ecommerce and gave you examples of how to improve them. In this post we’re going to explain why it’s a good idea to involve automation in your customer service. Nowadays, a journey to buying starts at home, online. Right from the time customers land on your product, every initial interaction can mould their experience and end decision.

Channel conflict when going D2C

In our previous blog post, we discussed D2C (‘Direct to Consumer’) and its potentially biggest benefits. In this one, we explore the channel conflict which can occur when switching to a different channel. We argue that it’s always an opportunity – if you’re prepared.

What Are the Clouds that Make Up the Automotive Storm?

Oxford Languages’ dry definition of a storm reads “a bad situation caused by a combination of adverse factors”. Unfortunately for carmakers, something similar to storm has been happening to their business in recent months. The crisis threatens the entire financial year 2021 for many automotive giants, may continue in 2022, and forces them to make unprecedented changes in their business and future.

Тhe aftermath of Amazon Prime Day

In our previous Amazon Prime Day blog post we discussed the choice brands have to make on whether or not to invest in this event which is full of unknowns. Since a handful of large retailers were also offering rival sales events: Target’s Deal Days (June 20-22 in 2021, July 11-13 in 2022 ), Best Buy’s ...

How COP26 Decisions Affect the Automotive Sector

COP26 (Key countries and car manufacturers are absent in the global emissions agreement, where the behemoths of the global car industry – the US, China and Germany – all declined to sign) showed the world both sides of the same coin:

ecommotors Tech Platform receives two eBay awards

As in those challenging times, we need to accept the “new normal” and come with a different level of solutions and expectations. eBay recently demonstrated their innovative spirit at eBay Connect, an event that is made for developers to innovate, to discuss APIs and the future of the online marketplace, organised and conducted entirely online.

How the Pandemic Drives the ecommerce Boom

Online B2B ecommerce business will grow by more than 70%. The pandemic significantly accelerates the growth of B2C and B2B e-commerce, according to reports.

How Competition in Automotive Sales is Increasing

The entry of technology giants like Apple, Samsung, and Sony with huge amounts of funds into the Automotive industry has brought unprecedented challenges. In the modern world of business, growth and ideas are of critical importance and a failure to grow can lead to more than just negative results. Even a long-time stock market fixture like General Motors is judged on its quarterly growth rates.

The effect of the Lockdown on our cars and the Automotive Aftermarket Industry

While we are staying at home quarantining, our cars remain parked, which inevitably affects their performance. Traffic declined by 80 percent in most cities during the “Stay at home” regime and a typical car is only in use 1% of the time. This means that our cars are idle around 97% of the time during the pandemic and we all know long periods without operation are not good for the engine.

Mistakes brands make on ecommerce marketplaces

Marketplace platforms allow businesses to increase their revenue by acting as middlemen and pairing buyers with sellers. To get the most out of the marketplace opportunity, brands and retailers need a clearly defined customer proposition, practical strategy, and a tested formula for success.

Eco Treats for the Aftermarket

In recent years, the public’s desire for long-term eco-policies, change of consciousness and increased desire for environmental protection has been growing. This is due to several factors such as more understanding of global warming and its consequences (in some cases the whole discovery of it), overproduction (leading to too much waste that can’t be stored) and the opposite – not enough production (with inflated prices and unclear or slow delivery time).

What did the experts not foresee and who benefitted?

The chips crisis Some of the smartest and most insightful people work in the automotive sector. They are used to planning things for years to come and using every detail or information they have to enable their companies to meet the standards of safety, fuel economy, and functionality that customers expect.

Are metals the new oil?

Carmakers plan to invest nearly US$515 billion in electric car production by the end of the decade. According to a study by the consulting company AlixPartners, by 2025 the investment in the production of electric cars will reach US$330 billion, and in 2020 automobile companies spent a total of nearly US$225 billion on capital expenditures and research. But is it worth it?

ecommerce customer service

Nowadays ecommerce businesses have the opportunity to function like normal stores, but with the additional reach and flexibility of online commerce. However, ecommerce businesses need to bring more to the table to meet modern high customer expectations. Which inevitably means more tailored and responsive customer service for supporting brand consistency and recognition.

The Rise of Subscription-Based Services in the Automotive Aftermarket

Subscription-based services are becoming increasingly popular in the automotive aftermarket industry, as businesses seek new ways to generate revenue and enhance the customer experience. Here’s a closer look at this growing trend: What are Subscription-Based Services in the Automotive Aftermarket?

The advantages of automotive aftermarket ecommerce

People are more and more intrigued by investing in ecommerce. In the following lines, we’ll share information about the pros seen through the eyes of ecommerce businesses.

The story so far in the Automotive Aftermarket

The two capital auto parts markets are firstly the automotive components from the original equipment manufacturer (OEM) and secondly – the automotive aftermarket. And the auto aftermarket is big, layered, and resilient, capturing the attention of financial and strategic buyers.

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According to eBay, there are about 90 million live listings for parts and accessories (‘P&A’)at any time on the marketplace. Every day people buy these parts and accessories for their vehicles from eBay and it’s important for them to find the right part for their car.

The Automotive Aftermarket and the story so far prt2

Тhe world is slowly but steadily preparing for the phrase “step on the gas” to become meaningless. While the necessity for change is once again proving to be the mother of innovation (check our blog post “Aftermarket vehicle hybridization”) some unpredicted and some predicted challenges arise for many.

Meet us at the UK Garage & Bodyshop Event, NEC Birmingham, 8-9 June

We will be in Birmingham to meet all of you in person and talk about our favourite market – the automotive aftermarket – at the UK Garage & Bodyshop Event. The event is a focused UK event for garages and body shops providing training, tools and technology all in one place.

To omnichannel or multichannel? That is the question

Following our guide to How to start selling, in this blog post we define omnichannel and multichannel. These are two very typical marketing strategies that are focused on using multiple channels to reach potential or existing customers. The main difference between them is the customer experience.

D2C – the argument for why most brands should prefer it

A lot of brands today prefer D2C selling. It’s only one area of e-commerce business but it has changed a lot in recent years as cutting the intermediary out of the picture earns a higher margin and provides direct access to customers and data. Commerce has always been driven by shoppers and their preferences, so for them all the information is crucial.

Beating inflation – is the automotive aftermarket expected to grow?

According to the late-2021 sector appraisal study of the OSS (The Turkish Automotive Aftermarket Association) last year, compared to 2020, there was an average increase of 43.5% in sales. Although average sales are expected to grow by 23.5% this year, the percentage of those planning to invest over the same period has fallen to 38.2% on average.

What are the dis-advantages of automotive aftermarket ecommerce?

This post covers the disadvantages of automotive aftermarket ecommerce, and it’s a continuation of the content in which we discussed the benefits of it. Like everything in our lives, ecommerce has its disadvantages, which is what we want to share in order to be as objective as possible and prepare people for the difficulties they may face.

The Rise of Subscription-Based Services in the Automotive Aftermarket

Subscription-based services are becoming increasingly popular in the automotive aftermarket industry, as businesses seek new ways to generate revenue and enhance the customer experience. Here’s a closer look at this growing trend: What are Subscription-Based Services in the Automotive Aftermarket?

What did the experts not foresee and who benefitted?

The chips crisis Some of the smartest and most insightful people work in the automotive sector. They are used to planning things for years to come and using every detail or information they have to enable their companies to meet the standards of safety, fuel economy, and functionality that customers expect.

How Competition in Automotive Sales is Increasing

The entry of technology giants like Apple, Samsung, and Sony with huge amounts of funds into the Automotive industry has brought unprecedented challenges. In the modern world of business, growth and ideas are of critical importance and a failure to grow can lead to more than just negative results. Even a long-time stock market fixture like General Motors is judged on its quarterly growth rates.

Beating inflation – is the automotive aftermarket expected to grow?

According to the late-2021 sector appraisal study of the OSS (The Turkish Automotive Aftermarket Association) last year, compared to 2020, there was an average increase of 43.5% in sales. Although average sales are expected to grow by 23.5% this year, the percentage of those planning to invest over the same period has fallen to 38.2% on average.

eBay Parts & Accessories Mandates – the Inside Track

According to eBay, there are about 90 million live listings for parts and accessories (‘P&A’)at any time on the marketplace. Every day people buy these parts and accessories for their vehicles from eBay and it’s important for them to find the right part for their car.

ecommerce customer service

Nowadays ecommerce businesses have the opportunity to function like normal stores, but with the additional reach and flexibility of online commerce. However, ecommerce businesses need to bring more to the table to meet modern high customer expectations. Which inevitably means more tailored and responsive customer service for supporting brand consistency and recognition.

Energy insecurity is here and here to stay

With Russia providing 10-25% of the world’s oil, gas and coal exports, many countries, especially in Europe, are vulnerable. Gasoline prices in Los Angeles exceed $6 a gallon for the first time. Oil jumped to $122 a barrel last week after a storm damaged a pipeline from Central Asia to the Black Sea and Iran-backed Houthi rebels attacked Saudi energy facilities.

How COP26 Decisions Affect the Automotive Sector

COP26 (Key countries and car manufacturers are absent in the global emissions agreement, where the behemoths of the global car industry – the US, China and Germany – all declined to sign) showed the world both sides of the same coin:

Meet us at the UK Garage & Bodyshop Event, NEC Birmingham, 8-9 June

We will be in Birmingham to meet all of you in person and talk about our favourite market – the automotive aftermarket – at the UK Garage & Bodyshop Event. The event is a focused UK event for garages and body shops providing training, tools and technology all in one place.

What is happening in the world of ecommerce?

We regularly hear or read how things are going more and more online, especially after the last couple of years ( you can check our blog post How the Pandemic Drives the ecommerce Boom ) and the metaverse, but are there any numbers to support the allegations?

Managing your Data, the right way

In our previous blog post, we talked about Channel Conflict and we mentioned something of great importance – data is worth its weight in gold. Data’s importance can easily be compared to gold as data isn’t that valuable in its raw state.

D2C – the argument for why most brands should prefer it

A lot of brands today prefer D2C selling. It’s only one area of e-commerce business but it has changed a lot in recent years as cutting the intermediary out of the picture earns a higher margin and provides direct access to customers and data. Commerce has always been driven by shoppers and their preferences, so for them all the information is crucial.

What are the dis-advantages of automotive aftermarket ecommerce?

This post covers the disadvantages of automotive aftermarket ecommerce, and it’s a continuation of the content in which we discussed the benefits of it. Like everything in our lives, ecommerce has its disadvantages, which is what we want to share in order to be as objective as possible and prepare people for the difficulties they may face.

To omnichannel or multichannel? That is the question

Following our guide to How to start selling, in this blog post we define omnichannel and multichannel. These are two very typical marketing strategies that are focused on using multiple channels to reach potential or existing customers. The main difference between them is the customer experience.

Mistakes brands make on ecommerce marketplaces

Marketplace platforms allow businesses to increase their revenue by acting as middlemen and pairing buyers with sellers. To get the most out of the marketplace opportunity, brands and retailers need a clearly defined customer proposition, practical strategy, and a tested formula for success.

Automated customer service – The What, The Why and The How

In our previous blog post, we explained why customer relations are important in ecommerce and gave you examples of how to improve them. In this post we’re going to explain why it’s a good idea to involve automation in your customer service. Nowadays, a journey to buying starts at home, online. Right from the time customers land on your product, every initial interaction can mould their experience and end decision.

Guide to choosing the Right Software to Grow Ecommerce Sales part 1

Choosing the right technology that covers your specific business needs is often not a quick or easy task. While many favour one main sales channel, there is the argument for why most brands should prefer D2C and be diverse with their ecommerce presence.

Amazon Prime Day and Brand protection – what is the right approach?

Previous Prime Days allowed brands to use the event to test out strategies and restock for Q4 shopping holidays. But unfortunately, from last year no such luxury exists. As Amazon does not reveal the exact date of Prime Day until a few weeks prior, brands are now choosing whether or not to invest in Prime Day.

Channel conflict when going D2C

In our previous blog post, we discussed D2C (‘Direct to Consumer’) and its potentially biggest benefits. In this one, we explore the channel conflict which can occur when switching to a different channel. We argue that it’s always an opportunity – if you’re prepared.

ecommotors Tech Platform receives two eBay awards

As in those challenging times, we need to accept the “new normal” and come with a different level of solutions and expectations. eBay recently demonstrated their innovative spirit at eBay Connect, an event that is made for developers to innovate, to discuss APIs and the future of the online marketplace, organised and conducted entirely online.

The advantages of automotive aftermarket ecommerce

People are more and more intrigued by investing in ecommerce. In the following lines, we’ll share information about the pros seen through the eyes of ecommerce businesses.

The Automotive Aftermarket and the story so far prt2

Тhe world is slowly but steadily preparing for the phrase “step on the gas” to become meaningless. While the necessity for change is once again proving to be the mother of innovation (check our blog post “Aftermarket vehicle hybridization”) some unpredicted and some predicted challenges arise for many.

The effect of the Lockdown on our cars and the Automotive Aftermarket Industry

While we are staying at home quarantining, our cars remain parked, which inevitably affects their performance. Traffic declined by 80 percent in most cities during the “Stay at home” regime and a typical car is only in use 1% of the time. This means that our cars are idle around 97% of the time during the pandemic and we all know long periods without operation are not good for the engine.

What Are the Clouds that Make Up the Automotive Storm?

Oxford Languages’ dry definition of a storm reads “a bad situation caused by a combination of adverse factors”. Unfortunately for carmakers, something similar to storm has been happening to their business in recent months. The crisis threatens the entire financial year 2021 for many automotive giants, may continue in 2022, and forces them to make unprecedented changes in their business and future.

Are metals the new oil?

Carmakers plan to invest nearly US$515 billion in electric car production by the end of the decade. According to a study by the consulting company AlixPartners, by 2025 the investment in the production of electric cars will reach US$330 billion, and in 2020 automobile companies spent a total of nearly US$225 billion on capital expenditures and research. But is it worth it?

Key countries and car manufacturers are absent in the global emissions agreement

The global agreement to eliminate emissions from all new cars by 2040 is struggling to win support from key countries and automakers.

Online Sales – How To Start Selling? part 1

Years ago, businesses wondered if it made sense to invest in online stores and if they would spend their time developing an ecommerce channel. Everyone was used to working in an offline environment through physical sites, and business growth opportunities included opening new sites or finding new partners (you can check our blog post “D2C – the argument for why most brands should prefer it”).

The hidden war on the automotive front

“Sustainable development” and “climate neutrality”; these phrases will determine the future of the automotive industry. But doesn’t the future deprive us of choice?

Energy insecurity is here and here to stay

With Russia providing 10-25% of the world’s oil, gas and coal exports, many countries, especially in Europe, are vulnerable. Gasoline prices in Los Angeles exceed $6 a gallon for the first time. Oil jumped to $122 a barrel last week after a storm damaged a pipeline from Central Asia to the Black Sea and Iran-backed Houthi rebels attacked Saudi energy facilities.

Online Sales – How To Start Selling? part 2

It’s not a lie to say that starting an online store can be confusing. This is the second part of our two-part guide to help you in your path of growing. You can check the first part here – Online Sales – How To Start Selling? part 1 . In this part, we’ll cover sales through social networks, provide answers to some questions and more.

How the Pandemic Drives the ecommerce Boom

Online B2B ecommerce business will grow by more than 70%. The pandemic significantly accelerates the growth of B2C and B2B e-commerce, according to reports.

Eco Treats for the Aftermarket

In recent years, the public’s desire for long-term eco-policies, change of consciousness and increased desire for environmental protection has been growing. This is due to several factors such as more understanding of global warming and its consequences (in some cases the whole discovery of it), overproduction (leading to too much waste that can’t be stored) and the opposite – not enough production (with inflated prices and unclear or slow delivery time).

AVOID DATA DECAY / BAD DATA

What is ‘Data decay’ (bad data)? This term refers to the degradation in the quality of data. The importance of collecting and managing your data is undoubted. But if you only store and don’t have a routine for updating and cleaning your data, then you’re not maximising your sales success. Like most things, data needs a regular clean and polish to keep it performing at its best.

The story so far in the Automotive Aftermarket

The two capital auto parts markets are firstly the automotive components from the original equipment manufacturer (OEM) and secondly – the automotive aftermarket. And the auto aftermarket is big, layered, and resilient, capturing the attention of financial and strategic buyers.

Тhe aftermath of Amazon Prime Day

In our previous Amazon Prime Day blog post we discussed the choice brands have to make on whether or not to invest in this event which is full of unknowns. Since a handful of large retailers were also offering rival sales events: Target’s Deal Days (June 20-22 in 2021, July 11-13 in 2022 ), Best Buy’s ...

The Automotive Aftermarket in 2023 and Beyond: Key predictions

The automotive aftermarket industry is one of the most dynamic and rapidly growing industries in the world, with an estimated value of over $1 trillion globally. As technology advances and the demand for new and improved automotive products continues to increase, it is important to understand the trends and predictions for the industry in the coming years. Here we are going to share some of the key predictions for the automotive aftermarket industry in 2023:

Aftermarket vehicle hybridization

After the shutdowns in the spring of 2020 and a slow restart in the third quarter, there was a boost at the end of the same year with increased demand and the need for inventory rebuilding. Since electrification is happening all over the globe and it’s growing at a rapid speed, new ideas, inventions, and also old “forgotten” ones are emerging and taking hold.

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A couple of months ago, shortly before we launched ecommotors, our parent company E-Motive joined the IAAF. The Independent Automotive Aftermarket Federation is just that, promoting and securing the future of the sector and its members, who comprise hundreds of manufacturers, suppliers, warehouse distributors, buying groups and independent garages.

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Cheltenham, England, Wednesday 9th December – IAAF member E-Motive, whose ecommotors tech platform powers key parts of the eBay-NHS PPE portal, won the ‘Outstanding Innovation During the Covid-19 Crisis’ category at the recent IAAF Pride of the Aftermarket Awards 2020.

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