We grow incremental revenues from multiple online direct-to-consumer channels for major and aspiring players in the automotive parts market

The story so far in the Automotive Aftermarket

The two capital auto parts markets are firstly the automotive components from the original equipment manufacturer (OEM) and secondly – the automotive aftermarket. And the auto aftermarket is big, layered, and resilient, capturing the attention …

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Managing your Data, the right way

In our previous blog post, we talked about Channel Conflict and we mentioned something of great importance – data is worth its weight in gold. Data’s importance can easily be compared to gold as data …

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Channel conflict when going D2C

In our previous blog post, we discussed D2C (‘Direct to Consumer’) and its potentially biggest benefits. In this one, we explore the channel conflict which can occur when switching to a different channel. We argue …

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