The two capital auto parts markets are firstly the automotive components from the original equipment manufacturer (OEM) and secondly – the automotive aftermarket. And the auto aftermarket is big, layered, and resilient, capturing the attention …
In our previous blog post, we talked about Channel Conflict and we mentioned something of great importance – data is worth its weight in gold. Data’s importance can easily be compared to gold as data …
In our previous blog post, we discussed D2C (‘Direct to Consumer’) and its potentially biggest benefits. In this one, we explore the channel conflict which can occur when switching to a different channel. We argue …