7 Ways Data Analytics is Revolutionising the Automotive Aftermarket

Data analytics has revolutionised many industries, and the automotive aftermarket is no exception. In recent years, data analytics has become a major force in the automotive aftermarket industry. With the help of advanced data analytics tools and techniques, businesses in the aftermarket industry can gain insights into their customers’ preferences, optimise their supply chain, and enhance the customer experience. In this blog post, we’ll discuss seven ways in which data analytics is revolutionising the automotive aftermarket.

By collecting and analysing vast amounts of data, businesses can gain valuable insights into customer behaviour, market trends, and operational efficiencies. Here are some of the ways in which data analytics is revolutionising the automotive aftermarket.

1. Enhanced customer experience. By leveraging data analytics, businesses can gain a better understanding of their customers and their needs. This allows them to personalise their offerings and provide a more tailored experience to each customer. For example, data analytics can be used to analyse customer behaviour and preferences, which can help businesses create targeted marketing campaigns and offer personalised recommendations.
2. Optimized supply chains. Data analytics can also be used to optimise the supply chain and reduce costs. By analysing data on inventory levels, sales trends, and customer demand, businesses can improve their forecasting and inventory management, which can reduce waste and improve profitability. Data analytics can also help businesses identify areas where they can improve efficiency, such as streamlining logistics or reducing transportation costs.
3. Improved product development. Data analytics can also be used to inform product development. By analysing data on customer preferences and market trends, businesses can gain insights into what products and features are in demand. This can help businesses develop new products that meet customer needs and stay ahead of the competition.
4. Predictive maintenance. Data analytics can also be used to support predictive maintenance, which can reduce downtime and repair costs. By analysing data on vehicle performance and usage, businesses can predict when maintenance is likely to be required and take proactive steps to prevent breakdowns and other issues. By analysing historical data and sensor data in real-time, businesses can predict maintenance requirements and plan accordingly. This can lead to reduced downtime and increased reliability, which can enhance the overall customer experience.
5. Increased profitability. Data analytics can be used to increase profitability by identifying areas where businesses can reduce costs and improve efficiency. By optimising the supply chain, improving product development, and reducing maintenance costs, businesses can improve their bottom line and gain a competitive advantage in the market.
6. Inventory Management: Data analytics can also help businesses optimise their inventory management processes. By analysing data on demand patterns, lead times, and supplier performance, businesses can make informed decisions about inventory levels and avoid stockouts. This can reduce costs associated with excess inventory while ensuring that parts are available when customers need them.
7. Personalised Marketing: With the help of data analytics, businesses can gain insights into their customers’ preferences and behaviour. This can enable businesses to create targeted marketing campaigns that are more likely to resonate with their customers. By delivering personalised marketing messages, businesses can enhance the customer experience and drive sales.

Data analytics is revolutionising the automotive aftermarket by providing businesses with valuable insights into customer behaviour, market trends, and operational efficiencies. By leveraging data analytics, businesses can enhance the customer experience, optimise the supply chain, improve product development, support predictive maintenance, and increase profitability.

ecommotors can help you navigate the complex world of the automotive aftermarket. Our team of experienced professionals can provide guidance and support for all your aftermarket-related needs. Contact us today to learn more about how we can help you succeed and accelerate your ecommerce growth.

automotive

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The global agreement to eliminate emissions from all new cars by 2040 is struggling to win support from key countries and automakers.

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ecommerce customer service

Nowadays ecommerce businesses have the opportunity to function like normal stores, but with the additional reach and flexibility of online commerce. However, ecommerce businesses need to bring more to the table to meet modern high customer expectations. Which inevitably means more tailored and responsive customer service for supporting brand consistency and recognition.

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Marketplace platforms allow businesses to increase their revenue by acting as middlemen and pairing buyers with sellers. To get the most out of the marketplace opportunity, brands and retailers need a clearly defined customer proposition, practical strategy, and a tested formula for success.

Meet us at the UK Garage & Bodyshop Event, NEC Birmingham, 8-9 June

We will be in Birmingham to meet all of you in person and talk about our favourite market – the automotive aftermarket – at the UK Garage & Bodyshop Event. The event is a focused UK event for garages and body shops providing training, tools and technology all in one place.

What Are the Clouds that Make Up the Automotive Storm?

Oxford Languages’ dry definition of a storm reads “a bad situation caused by a combination of adverse factors”. Unfortunately for carmakers, something similar to storm has been happening to their business in recent months. The crisis threatens the entire financial year 2021 for many automotive giants, may continue in 2022, and forces them to make unprecedented changes in their business and future.

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With Russia providing 10-25% of the world’s oil, gas and coal exports, many countries, especially in Europe, are vulnerable. Gasoline prices in Los Angeles exceed $6 a gallon for the first time. Oil jumped to $122 a barrel last week after a storm damaged a pipeline from Central Asia to the Black Sea and Iran-backed Houthi rebels attacked Saudi energy facilities.

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Are metals the new oil?

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While we are staying at home quarantining, our cars remain parked, which inevitably affects their performance. Traffic declined by 80 percent in most cities during the “Stay at home” regime and a typical car is only in use 1% of the time. This means that our cars are idle around 97% of the time during the pandemic and we all know long periods without operation are not good for the engine.

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In our previous Amazon Prime Day blog post we discussed the choice brands have to make on whether or not to invest in this event which is full of unknowns. Since a handful of large retailers were also offering rival sales events: Target’s Deal Days (June 20-22 in 2021, July 11-13 in 2022 ), Best Buy’s ...

Energy insecurity is here and here to stay

With Russia providing 10-25% of the world’s oil, gas and coal exports, many countries, especially in Europe, are vulnerable. Gasoline prices in Los Angeles exceed $6 a gallon for the first time. Oil jumped to $122 a barrel last week after a storm damaged a pipeline from Central Asia to the Black Sea and Iran-backed Houthi rebels attacked Saudi energy facilities.

Automated customer service – The What, The Why and The How

In our previous blog post, we explained why customer relations are important in ecommerce and gave you examples of how to improve them. In this post we’re going to explain why it’s a good idea to involve automation in your customer service. Nowadays, a journey to buying starts at home, online. Right from the time customers land on your product, every initial interaction can mould their experience and end decision.

What did the experts not foresee and who benefitted?

The chips crisis Some of the smartest and most insightful people work in the automotive sector. They are used to planning things for years to come and using every detail or information they have to enable their companies to meet the standards of safety, fuel economy, and functionality that customers expect.

Amazon Prime Day and Brand protection – what is the right approach?

Previous Prime Days allowed brands to use the event to test out strategies and restock for Q4 shopping holidays. But unfortunately, from last year no such luxury exists. As Amazon does not reveal the exact date of Prime Day until a few weeks prior, brands are now choosing whether or not to invest in Prime Day.

What is happening in the world of ecommerce?

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This post covers the disadvantages of automotive aftermarket ecommerce, and it’s a continuation of the content in which we discussed the benefits of it. Like everything in our lives, ecommerce has its disadvantages, which is what we want to share in order to be as objective as possible and prepare people for the difficulties they may face.

The Automotive Aftermarket in 2023 and Beyond: Key predictions

The automotive aftermarket industry is one of the most dynamic and rapidly growing industries in the world, with an estimated value of over $1 trillion globally. As technology advances and the demand for new and improved automotive products continues to increase, it is important to understand the trends and predictions for the industry in the coming years. Here we are going to share some of the key predictions for the automotive aftermarket industry in 2023:

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According to eBay, there are about 90 million live listings for parts and accessories (‘P&A’)at any time on the marketplace. Every day people buy these parts and accessories for their vehicles from eBay and it’s important for them to find the right part for their car.

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Years ago, businesses wondered if it made sense to invest in online stores and if they would spend their time developing an ecommerce channel. Everyone was used to working in an offline environment through physical sites, and business growth opportunities included opening new sites or finding new partners (you can check our blog post “D2C – the argument for why most brands should prefer it”).

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In recent years, the public’s desire for long-term eco-policies, change of consciousness and increased desire for environmental protection has been growing. This is due to several factors such as more understanding of global warming and its consequences (in some cases the whole discovery of it), overproduction (leading to too much waste that can’t be stored) and the opposite – not enough production (with inflated prices and unclear or slow delivery time).

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Subscription-based services are becoming increasingly popular in the automotive aftermarket industry, as businesses seek new ways to generate revenue and enhance the customer experience. Here’s a closer look at this growing trend: What are Subscription-Based Services in the Automotive Aftermarket?

Beating inflation – is the automotive aftermarket expected to grow?

According to the late-2021 sector appraisal study of the OSS (The Turkish Automotive Aftermarket Association) last year, compared to 2020, there was an average increase of 43.5% in sales. Although average sales are expected to grow by 23.5% this year, the percentage of those planning to invest over the same period has fallen to 38.2% on average.

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After the shutdowns in the spring of 2020 and a slow restart in the third quarter, there was a boost at the end of the same year with increased demand and the need for inventory rebuilding. Since electrification is happening all over the globe and it’s growing at a rapid speed, new ideas, inventions, and also old “forgotten” ones are emerging and taking hold.

The story so far in the Automotive Aftermarket

The two capital auto parts markets are firstly the automotive components from the original equipment manufacturer (OEM) and secondly – the automotive aftermarket. And the auto aftermarket is big, layered, and resilient, capturing the attention of financial and strategic buyers.

The Automotive Aftermarket and the story so far prt2

Тhe world is slowly but steadily preparing for the phrase “step on the gas” to become meaningless. While the necessity for change is once again proving to be the mother of innovation (check our blog post “Aftermarket vehicle hybridization”) some unpredicted and some predicted challenges arise for many.

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As in those challenging times, we need to accept the “new normal” and come with a different level of solutions and expectations. eBay recently demonstrated their innovative spirit at eBay Connect, an event that is made for developers to innovate, to discuss APIs and the future of the online marketplace, organised and conducted entirely online.

AVOID DATA DECAY / BAD DATA

What is ‘Data decay’ (bad data)? This term refers to the degradation in the quality of data. The importance of collecting and managing your data is undoubted. But if you only store and don’t have a routine for updating and cleaning your data, then you’re not maximising your sales success. Like most things, data needs a regular clean and polish to keep it performing at its best.

D2C – the argument for why most brands should prefer it

A lot of brands today prefer D2C selling. It’s only one area of e-commerce business but it has changed a lot in recent years as cutting the intermediary out of the picture earns a higher margin and provides direct access to customers and data. Commerce has always been driven by shoppers and their preferences, so for them all the information is crucial.

The effect of the Lockdown on our cars and the Automotive Aftermarket Industry

While we are staying at home quarantining, our cars remain parked, which inevitably affects their performance. Traffic declined by 80 percent in most cities during the “Stay at home” regime and a typical car is only in use 1% of the time. This means that our cars are idle around 97% of the time during the pandemic and we all know long periods without operation are not good for the engine.

Eco Treats for the Aftermarket

In recent years, the public’s desire for long-term eco-policies, change of consciousness and increased desire for environmental protection has been growing. This is due to several factors such as more understanding of global warming and its consequences (in some cases the whole discovery of it), overproduction (leading to too much waste that can’t be stored) and the opposite – not enough production (with inflated prices and unclear or slow delivery time).

What are the dis-advantages of automotive aftermarket ecommerce?

This post covers the disadvantages of automotive aftermarket ecommerce, and it’s a continuation of the content in which we discussed the benefits of it. Like everything in our lives, ecommerce has its disadvantages, which is what we want to share in order to be as objective as possible and prepare people for the difficulties they may face.

What is happening in the world of ecommerce?

We regularly hear or read how things are going more and more online, especially after the last couple of years ( you can check our blog post How the Pandemic Drives the ecommerce Boom ) and the metaverse, but are there any numbers to support the allegations?

Guide to choosing the Right Software to Grow Ecommerce Sales part 1

Choosing the right technology that covers your specific business needs is often not a quick or easy task. While many favour one main sales channel, there is the argument for why most brands should prefer D2C and be diverse with their ecommerce presence.

eBay Parts & Accessories Mandates – the Inside Track

According to eBay, there are about 90 million live listings for parts and accessories (‘P&A’)at any time on the marketplace. Every day people buy these parts and accessories for their vehicles from eBay and it’s important for them to find the right part for their car.

Channel conflict when going D2C

In our previous blog post, we discussed D2C (‘Direct to Consumer’) and its potentially biggest benefits. In this one, we explore the channel conflict which can occur when switching to a different channel. We argue that it’s always an opportunity – if you’re prepared.

How COP26 Decisions Affect the Automotive Sector

COP26 (Key countries and car manufacturers are absent in the global emissions agreement, where the behemoths of the global car industry – the US, China and Germany – all declined to sign) showed the world both sides of the same coin:

ecommotors Tech Platform receives two eBay awards

As in those challenging times, we need to accept the “new normal” and come with a different level of solutions and expectations. eBay recently demonstrated their innovative spirit at eBay Connect, an event that is made for developers to innovate, to discuss APIs and the future of the online marketplace, organised and conducted entirely online.

ecommerce customer service

Nowadays ecommerce businesses have the opportunity to function like normal stores, but with the additional reach and flexibility of online commerce. However, ecommerce businesses need to bring more to the table to meet modern high customer expectations. Which inevitably means more tailored and responsive customer service for supporting brand consistency and recognition.

How Competition in Automotive Sales is Increasing

The entry of technology giants like Apple, Samsung, and Sony with huge amounts of funds into the Automotive industry has brought unprecedented challenges. In the modern world of business, growth and ideas are of critical importance and a failure to grow can lead to more than just negative results. Even a long-time stock market fixture like General Motors is judged on its quarterly growth rates.

What did the experts not foresee and who benefitted?

The chips crisis Some of the smartest and most insightful people work in the automotive sector. They are used to planning things for years to come and using every detail or information they have to enable their companies to meet the standards of safety, fuel economy, and functionality that customers expect.

Managing your Data, the right way

In our previous blog post, we talked about Channel Conflict and we mentioned something of great importance – data is worth its weight in gold. Data’s importance can easily be compared to gold as data isn’t that valuable in its raw state.

The Automotive Aftermarket and the story so far prt2

Тhe world is slowly but steadily preparing for the phrase “step on the gas” to become meaningless. While the necessity for change is once again proving to be the mother of innovation (check our blog post “Aftermarket vehicle hybridization”) some unpredicted and some predicted challenges arise for many.

Energy insecurity is here and here to stay

With Russia providing 10-25% of the world’s oil, gas and coal exports, many countries, especially in Europe, are vulnerable. Gasoline prices in Los Angeles exceed $6 a gallon for the first time. Oil jumped to $122 a barrel last week after a storm damaged a pipeline from Central Asia to the Black Sea and Iran-backed Houthi rebels attacked Saudi energy facilities.

Key countries and car manufacturers are absent in the global emissions agreement

The global agreement to eliminate emissions from all new cars by 2040 is struggling to win support from key countries and automakers.

Тhe aftermath of Amazon Prime Day

In our previous Amazon Prime Day blog post we discussed the choice brands have to make on whether or not to invest in this event which is full of unknowns. Since a handful of large retailers were also offering rival sales events: Target’s Deal Days (June 20-22 in 2021, July 11-13 in 2022 ), Best Buy’s ...

D2C – the argument for why most brands should prefer it

A lot of brands today prefer D2C selling. It’s only one area of e-commerce business but it has changed a lot in recent years as cutting the intermediary out of the picture earns a higher margin and provides direct access to customers and data. Commerce has always been driven by shoppers and their preferences, so for them all the information is crucial.

Mistakes brands make on ecommerce marketplaces

Marketplace platforms allow businesses to increase their revenue by acting as middlemen and pairing buyers with sellers. To get the most out of the marketplace opportunity, brands and retailers need a clearly defined customer proposition, practical strategy, and a tested formula for success.

The Rise of Subscription-Based Services in the Automotive Aftermarket

Subscription-based services are becoming increasingly popular in the automotive aftermarket industry, as businesses seek new ways to generate revenue and enhance the customer experience. Here’s a closer look at this growing trend: What are Subscription-Based Services in the Automotive Aftermarket?

Meet us at the UK Garage & Bodyshop Event, NEC Birmingham, 8-9 June

We will be in Birmingham to meet all of you in person and talk about our favourite market – the automotive aftermarket – at the UK Garage & Bodyshop Event. The event is a focused UK event for garages and body shops providing training, tools and technology all in one place.

Aftermarket vehicle hybridization

After the shutdowns in the spring of 2020 and a slow restart in the third quarter, there was a boost at the end of the same year with increased demand and the need for inventory rebuilding. Since electrification is happening all over the globe and it’s growing at a rapid speed, new ideas, inventions, and also old “forgotten” ones are emerging and taking hold.

The advantages of automotive aftermarket ecommerce

People are more and more intrigued by investing in ecommerce. In the following lines, we’ll share information about the pros seen through the eyes of ecommerce businesses.

Online Sales – How To Start Selling? part 2

It’s not a lie to say that starting an online store can be confusing. This is the second part of our two-part guide to help you in your path of growing. You can check the first part here – Online Sales – How To Start Selling? part 1 . In this part, we’ll cover sales through social networks, provide answers to some questions and more.

AVOID DATA DECAY / BAD DATA

What is ‘Data decay’ (bad data)? This term refers to the degradation in the quality of data. The importance of collecting and managing your data is undoubted. But if you only store and don’t have a routine for updating and cleaning your data, then you’re not maximising your sales success. Like most things, data needs a regular clean and polish to keep it performing at its best.

How the Pandemic Drives the ecommerce Boom

Online B2B ecommerce business will grow by more than 70%. The pandemic significantly accelerates the growth of B2C and B2B e-commerce, according to reports.

The story so far in the Automotive Aftermarket

The two capital auto parts markets are firstly the automotive components from the original equipment manufacturer (OEM) and secondly – the automotive aftermarket. And the auto aftermarket is big, layered, and resilient, capturing the attention of financial and strategic buyers.

Automated customer service – The What, The Why and The How

In our previous blog post, we explained why customer relations are important in ecommerce and gave you examples of how to improve them. In this post we’re going to explain why it’s a good idea to involve automation in your customer service. Nowadays, a journey to buying starts at home, online. Right from the time customers land on your product, every initial interaction can mould their experience and end decision.

The hidden war on the automotive front

“Sustainable development” and “climate neutrality”; these phrases will determine the future of the automotive industry. But doesn’t the future deprive us of choice?

To omnichannel or multichannel? That is the question

Following our guide to How to start selling, in this blog post we define omnichannel and multichannel. These are two very typical marketing strategies that are focused on using multiple channels to reach potential or existing customers. The main difference between them is the customer experience.

Beating inflation – is the automotive aftermarket expected to grow?

According to the late-2021 sector appraisal study of the OSS (The Turkish Automotive Aftermarket Association) last year, compared to 2020, there was an average increase of 43.5% in sales. Although average sales are expected to grow by 23.5% this year, the percentage of those planning to invest over the same period has fallen to 38.2% on average.

Amazon Prime Day and Brand protection – what is the right approach?

Previous Prime Days allowed brands to use the event to test out strategies and restock for Q4 shopping holidays. But unfortunately, from last year no such luxury exists. As Amazon does not reveal the exact date of Prime Day until a few weeks prior, brands are now choosing whether or not to invest in Prime Day.

The Automotive Aftermarket in 2023 and Beyond: Key predictions

The automotive aftermarket industry is one of the most dynamic and rapidly growing industries in the world, with an estimated value of over $1 trillion globally. As technology advances and the demand for new and improved automotive products continues to increase, it is important to understand the trends and predictions for the industry in the coming years. Here we are going to share some of the key predictions for the automotive aftermarket industry in 2023:

Online Sales – How To Start Selling? part 1

Years ago, businesses wondered if it made sense to invest in online stores and if they would spend their time developing an ecommerce channel. Everyone was used to working in an offline environment through physical sites, and business growth opportunities included opening new sites or finding new partners (you can check our blog post “D2C – the argument for why most brands should prefer it”).

Are metals the new oil?

Carmakers plan to invest nearly US$515 billion in electric car production by the end of the decade. According to a study by the consulting company AlixPartners, by 2025 the investment in the production of electric cars will reach US$330 billion, and in 2020 automobile companies spent a total of nearly US$225 billion on capital expenditures and research. But is it worth it?

What Are the Clouds that Make Up the Automotive Storm?

Oxford Languages’ dry definition of a storm reads “a bad situation caused by a combination of adverse factors”. Unfortunately for carmakers, something similar to storm has been happening to their business in recent months. The crisis threatens the entire financial year 2021 for many automotive giants, may continue in 2022, and forces them to make unprecedented changes in their business and future.

Energy insecurity is here and here to stay

With Russia providing 10-25% of the world’s oil, gas and coal exports, many countries, especially in Europe, are vulnerable. Gasoline prices in Los Angeles exceed $6 a gallon for the first time. Oil jumped to $122 a barrel last week after a storm damaged a pipeline from Central Asia to the Black Sea and Iran-backed Houthi rebels attacked Saudi energy facilities.

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