AVOID DATA DECAY / BAD DATA
What is ‘Data decay’ (bad data)? This term refers to the degradation in the quality of data. The importance of collecting and managing your data is undoubted. But if you only store and don’t have a routine for …
strategy
Channel conflict when going D2C
In our previous blog post, we discussed D2C (‘Direct to Consumer’) and its potentially biggest benefits. In this one, we explore the channel conflict which can occur when switching to a different channel. We argue …