Channel conflict when going D2C
In our previous blog post, we discussed D2C (‘Direct to Consumer’) and its potentially biggest benefits. In this one, we explore the channel conflict which can occur when switching to a different channel. We argue …
In our previous blog post, we discussed D2C (‘Direct to Consumer’) and its potentially biggest benefits. In this one, we explore the channel conflict which can occur when switching to a different channel. We argue …
A lot of brands today prefer D2C selling. It’s only one area of e-commerce business but it has changed a lot in recent years as cutting the intermediary out of the picture earns a higher …