Automotive Battle: Will Germany succumb to China?

In the realm of automotive aftermarket, a fierce struggle is underway, and it’s not just about selling new cars. Germany, known for its robust automotive industry, faces a daunting challenge from a formidable competitor: China. …

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Aftermarket ecommerce – Part 3

In this post series, we look what it takes for establishing a thriving online multichannel and multi-brand aftermarket business for motor parts. Distributors and resellers of motor parts and accessories for cars, vans, trucks, motor …

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Aftermarket ecommerce – Part 2

In this 2-post series, we look at how brands and manufacturers can succeed in vehicle parts aftermarket ecommerce. In the first post, we talked about the challenges of getting to grips with vehicle parts marketplaces, …

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Aftermarket ecommerce – Part 1

In this series, we look at how auto accessories brands and manufacturers can succeed in aftermarket ecommerce. The online market for parts and auto accessories to fit cars, vans, trucks, motor bikes, powersports and marine …

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