Aftermarket ecommerce – Part 3

In this post series, we look what it takes for establishing a thriving online multichannel and multi-brand aftermarket business for motor parts. Distributors and resellers of motor parts and accessories for cars, vans, trucks, motor …

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Aftermarket ecommerce – Part 2

In this 2-post series, we look at how brands and manufacturers can succeed in vehicle parts aftermarket ecommerce. In the first post, we talked about the challenges of getting to grips with vehicle parts marketplaces, …

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Aftermarket ecommerce – Part 1

In this series, we look at how auto accessories brands and manufacturers can succeed in aftermarket ecommerce. The online market for parts and auto accessories to fit cars, vans, trucks, motor bikes, powersports and marine …

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Energy insecurity is here and here to stay

With Russia providing 10-25% of the world’s oil, gas and coal exports, many countries, especially in Europe, are vulnerable. Gasoline prices in Los Angeles exceed $6 a gallon for the first time. Oil jumped to …

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Тhe aftermath of Amazon Prime Day

In our previous Amazon Prime Day blog post we discussed the choice brands have to make on whether or not to invest in this event which is full of unknowns. Since a handful of large retailers were …

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To omnichannel or multichannel? That is the question

Following our guide to How to start selling, in this blog post we define omnichannel and multichannel. These are two very typical marketing strategies that are focused on using multiple channels to reach potential or …

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